I’m George Lintern. I work with small businesses to find where their operations need work, build systems to fix them, and — the part too many consultants skip — make the solutions stick. AI is increasingly part of how I do that, where it earns its place.

Most of what I write here is me thinking out loud as I do that work. If something’s useful to you, or you want to talk about your own situation, get in touch.

Writing

  • Adding AI to a live workflow: what I’m building, why, and what I’m betting
    Most “should we use AI here” decisions stall because the answer stays theoretical. This one doesn’t. I’ve been building workflow integrations for three and a half years without an LLM. This post documents the first place I judged one was worth adding — the decision trail, the implementation choices, the cost tracking design, and the specific predictions I’m making before it goes live. The after post will grade them.
  • AI: renovate, don’t rebuild
    The instinct, when you start thinking about AI for your business, is to think about it as a new thing. A new tool. A new platform. A teardown and rebuild. But you rarely need to rebuild the house. Usually, you just need to renovate a room. Most operational businesses have systems doing real work —… Read more: AI: renovate, don’t rebuild

Get in touch

If you want to talk about a project, react to something I’ve written, or just say hello, email me at [email protected].